I picked this tip up from JayR Cela at the Virtual World Technologist.
Always put a Hyperlink to your home page under your masthead or near the top of your blog. It will help build readership since many people will not arrive at your home page -- and may want to check the rest of your content out.
You can do this in blogger by placing a text widget in your layout and making sure you use a hyperlink for your blogs name.
This is a very easy way to built readership, and something that I never thought of until I saw Jay's blog.