Facebook's new plans to monitor its users and friends and push content and advertising to them on portable devices are absolutely chilling. There has to be more protection of privacy and record keeping.
Facebook's plans are to control a viewing experience so totally that prospective advertisers will pay much to influence you and the people you interact with. A nightmare occurred to me -- what would happen if Google and Facebook joined forces (G+ is simply not up to Facebook levels yet) and started sharing information from your searches with your social network?
Big Brother never had it so good!
Facebook Home Means You'll Never Check Facebook Again (It'll Check You):